Envisioned as a theoretical design project during the operative years of the Bauhaus school in Dessau, the business card set captures the Bauhaus spirit of innovation by redefining their purpose. The design gains additional functionality as an identification card within the school, with the hierarchical structure identified as a set of primary colours. The Bauhaus branding has been revisited, capturing elements of the Joschmi typographical form. The logo unifies 'bau' and 'haus' as one by blurring the boundaries between “b” and “h” in a simplistic fashion.
This project was completed as an entry into the Adobe Hidden Treasures design competition.