Roamers are a natural health food brand based in Indianapolis, USA. They entrust in the power of plants as an all natural source of every day goodness, as such their slogan is 'plant powered people'. I was approached by Charlie (one half of Roamers) to redesign their existing website and reconsider their branding approach.
The brief requested a clean, contemporary and timeless design for the site. This involved the condesation of current pages on the site to the minimum viable. I looked to precedent websites and took inspiration from Eight Hour Day's Studio page for the initial homepage layout and from Raw and Free in terms of appropriate content to display.
Due to the nature of the business, there was only one product to be on sale - this helped to direct the purpose of the site. From sketching some designs, I decided on key elements that would be displayed on the homepage, these were all designed to increase sales (Product itself, Recipes (which utilised the product), and local market where they made offline sales.). Attractive image overlays on to coloured buttons dealt with the three main homepage links alongside the main body text, this was intentionally designed to provide an engaging and interactive user experience.
The website is responsive to screensize and scales accordingly, this is to allow for a seamless experience between mobile and desktop browser.